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1 tag should relate to a variety of key words and topics which you've posted about and no more than three tags should be assigned by you to one post.  Be certain that the tags you choose are not persistent of one another and varied because this can actually damage your SEO efforts. Link Internally and Externally When appropriate, including links and external links throughout your post is a great practice. Along with reviving some of your articles that is previous and helping readers find exactly what theyre searching for linking allows you to underline your own website's validity.  It is possible to connect to your webpages or into other blog posts.   Shorten Your Blog URL Website URLs are among the things that search engines crawl to tell what your webpage is about.  For this reason, its important to maintain your URL readable and to avoid a mess of characters and numbers that provide no context.

 

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Below is a sheet that divides down the anatomy of a URL; it shows where to put keywords and the best way to structure them.  Keep in mind that your URL doesn't have to be a direct pick from the page title.  Utilizing URLs is a practice that is blogging best since they are easier to comprehend. With all these practices in mind, you'll be on the right path to producing articles to your readers and creating a better site strategy. When it comes to ranking number one in Google search results, which do you think is more significant Technical SEOthings like getting meta tags, alt descriptions, and heading text right or Composing really really really really useful content From my experience, its a mixture of both, but more importantly B: Composing really really really very useful content.

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From what Ive learned SEO simply gets you up to now.  To truly achieve the top and stay there, an article needs to be useful to the reader.  The reason for this is because it aligns with Googles number one prioritythey need to rank the best content. Here are just six of the blogging best practices Ive used to assist my articles ranking on top of Googles search results, to help you out.  By the end of the article, youll have a playbook to perform the same.    The fantastic Word Length If you Google Perfect word length for a blog article youll come across this commonly used chart in the Serp IQ research: Many people utilize this graph to warrant writing really really long articles. From my experience, a super-useful 200-word manual will outrank a helpful guide of 2,000 words daily.  However, my personal guideline is to target 1,500 words.  And while I just said there's not any ideal length, I follow this principle because it forces me to consider all angles of the subject Im writing about.

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  Why Short, Concise Paragraphs Do Well People dont read things on the World Wide Web anymore. They scan.  In fact, research finds that youre lucky if people read more than 20 percent of what youve written. Consequently, if you would like to keep people engaged along with this particular article, youve got to break down your writing . They seem like work.  They scare off people.  They leave your site if you frighten people off.  And if they leave your site, thats an indicator to Google that your post isnt quite beneficial.  And when its not useful, you begin to drop in rankings.  

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The first headline has the answer.  How can you fry an egg Use cooking spray.   Theres no reason.  The headline creates interest.  You dont understand what is going to create an egg easier to unsubscribe unless you keep reading. And if they stay on your page more, theres a sign to Google that youve got good content.  So, after youve written your post, go back and look for opportunities to make hooks.  If you require help with your hooks and headlines, one resource I turn to time and time again is this free guide on how best to compose Magnetic Headlines. A research conducted by Florida State University found that list-making eradicates the cognitive effects of unfulfilled objectives. Participants in the study were much more likely to reach aims if they generated lists compared to people who did not.

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A Featured Snippet is simply an answer to a search outcome that Google picks from an articleand most frequently its in the form of a list.  From the example above, Google reveals lots of steps about how to plan an event right within its results.  The motive Featured Snippets are so precious is that if your post is the one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for a lot of Wild Apricots articles, as theyve improved both our ranks and our visitors.  If you would like to obtain a Featured Snippet, theres still some speculation on how Google picks them, but generally when I write a blog post, I attempt to add lists or steps as often as possible.   The Kinds of Images That Work Best Take a look at these two pictures.   Its not that the picture of stones isnt attractive, its that have been actually hardwired to like pictures of people improved.

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Because I started using images of people in my blog posts, Ive noticed they get shared a lot more, which is another variable Google considers in its positions.  Its a small change which makes a significant difference.    Why Your Posts Must be Evergreen Perhaps you have clicked on a post from a Google search result only to obtain the content outdated When I encounter obsolete content, I click on the back button and try another result. Thats why if I need something to rank highly, I try to create whats called evergreen contentcontent that stays applicable during a lengthy time period.  This implies I avoid writing about things which include time-based information or fads.  Some of Wild Apricots evergreen content was in the top of Googles search results for ages. Ive put everything Ive learned into a very simple playbook that covers how to compose and technically optimize posts for Googles search results that anyone can use, whatever the size of your organization. If youd enjoy my entire playbook on nonprofit SEO, it is possible to watch my free webinar How to Grow Your Organization by Obtaining Lots and a lot of Traffic to Your Website.